Across 6 seasons and 125+ Fight for Literacy Games, more than 50 NCAA basketball programs and NBA players have made a huge difference in their communities. Join the movement. 


Pick one game
Partner athletic program picks one date to host Fight for Literacy Game.

Invite visiting team
The visiting team is invited to join the effort.

Wear green 
Coaching staff wears provided Fight for Literacy Green cause awareness kit (tie, lapel pin, wristband).

Blow the whistle
Sports information and marketing team utilizes the team’s platform to promote childhood reading.

Fight for literacy 
Fans are invited to text BOOK to donate $10 and give a child in your community 2 books (100% raised stays in your community)

Lead and read
Coaching staff and players visit local literacy partner for a reading day in October

How it works

Partnership promise

We respect your brand, time, and staff. With this in mind, here is our promise to you:


Impact promise 
100% of the funds your fans raise remain in your community. Learn more about how we allocate funds by reviewing our Impact Promise.

We honor your time
We know your main focus is to win games so we promise to be easy to work with.

Your brand, your team 
Your brand makes a big impact in the Fight for Literacy and we promise to only publicize your connection with our work with your permission.

We are coachable 
We always want to improve so please let us know what we can do better.

NCAA compliant 
We are compliant with every NCAA bylaw concerning our effort.

Start a movement 
With help from influencers like you, we will start a movement for a brighter future.


We take care of all the details and you make the impact.


Coaching for Literacy is fully compliant with every NCAA stipulation connected to our activities. Learn more about our NCAA Compliance Policy

100% of the funds your fans raise will stay in your community. Learn more about how we raise funds for literacy work in your community: Fundraising FAQ

Your team's brand can make a huge difference in the Fight for Literacy. Please review our Public Relations Content  for more information. To see some examples of our awareness effort refer to our Press page.

CFL is a 501(c)(3) non-profit making a difference in the Fight for Literacy nationwide. We seek to be as transparent and forthright as possible. Please review our FAQ page if you have any questions and feel free to contact us if you have additional inquiries.

Need some graphics to let your fans know about our partnership? Please refer to our Fight for Literacy Graphics Folder

Please refer to our Brand Assets page for literacy program images and Coaching for Literacy logos. 

To ensure the majority of our funds go straight to kids in need of literacy support please keep your #Green4Literacy gear for next season’s effort.

Public Relations Content

We provide the content for you to score big in your community.


Press Release
Tell your fans how you are helping children in your community. CFL provides content for your team to approve and publish.

Press release samples
Press release template

TV & Radio Broadcast
We provide a fact sheet and quick hits so your broadcast team and radio personnel can let fans know how to get involved.

Let your fan base know about your partnership in a CFL Fight for Literacy Game through provided PA samples

Social Media
Create great engagement for your brand by utilizing our ready-made social media templates