Interim Head Coach Bartow and The Bruins Join Nationwide Fight for Literacy

Los Angeles, California (January 29, 2019) - Interim Head Coach Murry Bartow and UCLA Men’s Basketball continue in their partnership with Coaching for Literacy (CFL) to raise awareness about the issue of illiteracy in America and to provide support for young children struggling to read in Los Angeles.

The Bruins will host Coaching for Literacy’s Fight for Literacy Games initiative on 2.21 when the Oregon State Beavers visit Pauley Pavilion. The PAC 12 contest will tip-off at 8 PM PT with coverage on FS1.

Fight for Literacy Games bring coaches, players, and fans together in a common cause: ensuring our children can read.

To raise awareness about the issues connected to illiteracy, the UCLA Bruins coaching staff will wear Coaching for Literacy’s Green for Literacy awareness kit, showcasing a green lapel pin and green wrist band.

Per the National Assessment of Educational Progress (NAEP), 69% of 4th graders in California are not proficient in reading. UCLA Men’s Basketball is doing its part to help change the stat and encouraging fans to get involved in the cause.


Fans can support young students in Los Angeles by pledging a donation for each assist recorded by the Bruins from 2.21 - 3.7. To make a pledge today visit:

Coaching for Literacy guarantees that 100% of funds raised will benefit children who take part in the literacy programming of Reading is Fundamental of Southern California in Los Angeles.

Fans are also encouraged to sign up to volunteer with Reading is Fundamental of Southern California by visiting  


  • 64% of American fourth graders are not reading at grade-level. (National Assessment of Educational Progress)

  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)

  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Coaching for Literacy is partnering with more than 50 NCAA programs in this season’s Fight for Literacy Games initiative.

Since 2014, our partners have helped us conduct over 100 Fight for Literacy Games with more than 50 NCAA teams. Donors across the country have assisted us in funding 77 literacy projects which supported more than 10,000 kids and 500 volunteers in 23 communities nationwide.

The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

To get involved in the nationwide advocacy work of Coaching for Literacy please visit and follow Coaching for Literacy on Twitter @CoachingforLit.

For more information on the Fight for Literacy Games initiative please visit and follow Fight for Literacy Games on Twitter @FightForLitGame.

For Immediate Contact:

● Coaching for Literacy - Chandler Ferguson - - 901-410-3633

Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.