Literacy Rides the Green Wave in New Orleans: Tulane Basketball to Fight for Literacy

New Orleans, LA (1.13.2018) - Head Coach Mike Dunleavy, Sr. and the Tulane Men's Basketball team are set to host a Fight for Literacy Game on January 17th to raise awareness about the issue of illiteracy and support young students in New Orleans.

IMG29_GameDay_Tulane (1).png

Coaching for Literacy’s (CFL) Fight for Literacy Games bring coaches, players, and fans together in a common cause: ensuring America’s children can read.

Tulane Men’s Basketball will host a Fight for Literacy Game at the Avron B. Fogelman Arena in the Devlin Fieldhouse on January 17th against the Houston Cougars. The game will tip-off at 7 p.m. CST with televised coverage on ESPNEWS.

According to the National Assessment of Educational Progress (NAEP), 71% of 4th graders in the state of Louisiana are not reading at the proficient level. Tulane basketball joins Coaching for Literacy in the nationwide Fight for Literacy to change this statistic.

“Statistics show that when a child fails to read at grade-level by the end of the third grade, he or she is significantly more likely to end up in jail or on welfare,” said Head Coach Mike Dunleavy, Sr. “We are thrilled to offer our platform to help counteract these statistics and aid local students who are struggling to read.”


Join Fight_Option 1.jpg

To promote the Fight for Literacy, both the Tulane and Houston coaching staffs will wear Coaching for Literacy’s Green for Literacy awareness apparel provided by Peter Millar.

Tulane fans can make a local impact in the Fight for Literacy by pledging a donation for each assist the Green Wave make over a four game stretch starting January 17th and ending January 31st. To make a pledge today visit:

Coaching for Literacy’s Impact Promise guarantees that 100% of all funds raised will support young readers 3rd grade and below through the local programming of the New Orleans Campaign for Grade-Level Reading.

“It is essential that we fight for children struggling with illiteracy in our communities,” said Ron Fairchild, senior consultant for the Campaign for Grade Level Reading. “We are thankful for the work Coaching for Literacy and Tulane basketball are doing to make a positive impact in the lives of young students in New Orleans.”


  • 64% of American fourth graders are not reading at grade-level (National Assessment of Educational Progress)

  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)

  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children.

The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

“We are grateful for the support of Tulane Athletics in our Fight for Literacy Game initiative,” said Ryan Viner, executive director of Coaching for Literacy. “We are confident children New Orleans will have brighter futures thanks to the support of Tulane Men’s Basketball.”

To learn more about how you can make a difference for literacy efforts in your community visit and follow Coaching for Literacy on Twitter @CoachingforLit.

For more information on the Fight for Literacy Games initiative please visit and follow Fight for Literacy Games on Twitter @FightForLitGame.


Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.