Rebel Basketball Continues the Fight for Literacy

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Memphis, TN (2.5.2018) - Head Coach Andy Kennedy and the Ole Miss Men’s Basketball team partner with Coaching for Literacy (CFL) to raise awareness about the issue of illiteracy in America and to provide support for young children struggling to read in Oxford.

The Rebels will host Coaching for Literacy’s Fight for Literacy Games initiative for the 4th consecutive season on February 6th when the Missouri Tigers visit The Pavilion at Ole Miss. The SEC contest will tip-off at 8 p.m. CST with coverage scheduled for SEC Network.

Coaching for Literacy is partnering with more than 40 NCAA programs in this season’s Fight for Literacy Games initiative. Fight for Literacy Games bring coaches, players, and fans together in a common cause: ensuring our children can read.


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To raise awareness about the issues connected to illiteracy, the Ole Miss and Missouri coaching staffs will wear Coaching for Literacy’s Green for Literacy awareness kit, showcasing a green tie provided by Peter Millar as well as a green lapel pin and wrist band.

 Per the National Assessment of Educational Progress (NAEP), 74% of 4th graders in Mississippi are not proficient in reading. Ole Miss Basketball hosts a Fight for Literacy Game to help change the stat.

“Data shows that failing to read proficiently by the end of the third grade often leads to jail or welfare later in life,” said Head Coach Andy Kennedy. “We are hosting the Fight for Literacy Game effort to make our fans more aware of the issue and to help lower the rate of illiteracy in our great state.”


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Fans can support young students in Oxford by pledging a donation for each assist recorded by the Rebels from February 6th to February 17th. To make a pledge today visit:

Coaching for Literacy guarantees that 100% of funds raised will benefit children in Oxford through its local literacy program partner: Leap Frog.

“Research shows that no matter where a child is born, if that child can read at grade level by the end of third grade, he or she has an 89% chance of success in life,” said Teresa Adams, executive director of Leap Frog. “The involvement of Ole Miss Athletics in the Fight for Literacy Games effort provides more children a shot at success, and we are so grateful.”

Fans are also encouraged to sign up to volunteer with Leap Frog by visiting  


  • 64% of American fourth graders are not reading at grade-level. (National Assessment of Educational Progress)

  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)

  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children.

The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

To get involved in the nationwide advocacy work of Coaching for Literacy please visit and follow Coaching for Literacy on Twitter @CoachingforLit.

For more information on the Fight for Literacy Games initiative please visit and follow Fight for Literacy Games on Twitter @FightForLitGame.

For Immediate Contact:

● Coaching for Literacy - Trey Carroll - - 601-720-3509

Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.