Mississippi State Basketball Set to Wrap Illiteracy in Maroon and White

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Memphis, TN (1.12.2018) - Head Coach Ben Howland and Mississippi State Men’s Basketball are set to host a Fight for Literacy Game Saturday, benefiting literacy efforts in Starkville.

Coaching for Literacy’s (CFL) Fight for Literacy Game initiative brings coaches, players, and fans together in a common cause: ensuring our children can read.

Mississippi State’s Fight for Literacy Game is scheduled for January 13th against the Auburn Tigers with televised coverage on SEC Network. The game will tip-off at 2:30 P.M. CST in the Humphrey Coliseum.

“Reading at grade-level by the end of 3rd grade is a key indicator for life success,” said head coach, Ben Howland. “We are honored to use our platform with Coaching for Literacy to help more children read at grade-level in Starkville as well as nationwide.”

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Currently, 74% of 4th graders in Mississippi are not reading proficiently. When a child fails to read at grade-level by the end of third grade, statistically speaking, success in his or her life becomes significantly less likely.   

To help change these statistics and promote the Fight for Literacy, Mississippi State’s coaching staff will wear Coaching for Literacy’s Green for Literacy awareness kit showcasing a tie provided by Peter Millar.  

“Most major causes have a voice in sports,” said Ryan Viner, Executive Director of Coaching for Literacy. “Literacy does not, and we want to be that voice. We want to be heard every time someone sees green at a sporting event, the same way breast cancer is heard via the color pink. The more awareness we generate around the issues connected to illiteracy, the more strength we have to truly solve the problem.”

Coaching for Literacy wants everyone to use their platform to fight for literacy. Whether it is volunteering at a local literacy program or making donations for literacy work, Coaching for Literacy can help you join the fight. For more information, visit www.coachingforliteracy.org.


  • 64% of American fourth graders are not reading at grade-level (National Assessment of Educational Progress)

  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)

  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children. The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

“Coaching for Literacy is fueled by our belief that every individual deserves the opportunity to become literate,” said Trey Carroll, Coaching for Literacy’s director of marketing. “This partnership with Mississippi State Men’s Basketball will help ensure more young children gain that opportunity.”

To learn more about how you can make a difference for literacy efforts in your community visit www.coachingforliteracy.org.

Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.