LA Tech Men’s Basketball Joins Coaching for Literacy in the Nationwide Fight for Literacy

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Memphis, TN (2.9.2018) - Head Coach Eric Konkol and the LA Tech Men’s Basketball team partner with Coaching for Literacy (CFL) to raise awareness about the issue of illiteracy in America and provide support for young children struggling to read in Ruston.

The Bulldogs will host Coaching for Literacy’s Fight for Literacy Games initiative on February 10th when the Old Dominion Monarchs visit The Samuel M. Thomas Assembly Center. The contest will tip-off at 6 p.m. CST.

Coaching for Literacy is partnering with more than 40 NCAA programs in this season’s Fight for Literacy Games initiative. Fight for Literacy Games bring coaches, players, and fans together in a common cause: ensuring our children can read.  


To raise awareness about the issues connected to illiteracy, the LA Tech and Old Dominion coaching staffs will wear Coaching for Literacy’s Green for Literacy awareness kit, showcasing a green tie provided by Peter Millar as well as a green lapel pin and wrist band.

 Per the National Assessment of Educational Progress (NAEP), 71% of 4th graders in Louisiana are not proficient in reading. LA Tech Basketball hosts a Fight for Literacy Game to help change that stat.

“Literacy at a young age is crucial for life success, yet the majority of our 4th graders fail to read proficiently,” said Head Coach Eric Konkol. “This has to change in order for more of our youth to avoid poverty or even jail. Louisiana Tech Athletics is excited to partner with Louisiana Tech University’s College of Education and Coaching for Literacy to help young students in Ruston.”

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Fans can support young students in Ruston by pledging a donation for each assist recorded by LA Tech Men’s Basketball from February 10th to February 22nd.

Century Link will match the first $2,000 donations. To make a pledge today visit:

Coaching for Literacy guarantees that 100% of funds raised will benefit children in Ruston through its local program partner: Dogs With a Cause, an initiative coordinated by Louisiana Tech University’s College of Education.

“The power of literacy is priceless and so is the power of sports. This is why Dogs With a Cause exists,” said Amy Vessel, director of Dogs With a Cause. “Athletes are ‘coached’ by clinical residents in the College of Education Clinical Residency program to help teach young children. We are grateful for Coaching for Literacy and Century Link and the opportunity to grow our work.”


  • 64% of American fourth graders are not reading at grade-level. (National Assessment of Educational Progress)

  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)

  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children.

The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

To get involved in the nationwide advocacy work of Coaching for Literacy please visit and follow Coaching for Literacy on Twitter @CoachingforLit.

For more information on the Fight for Literacy Games initiative please visit and follow Fight for Literacy Games on Twitter

For Immediate Contact:

● Coaching for Literacy - Trey Carroll - - 601-720-3509

Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.