Coach Sampson and The Cougars Join Nationwide Fight for Literacy

Houston, Texas (December 11, 2018) - Head Coach Kelvin Sampson and Houston Men’s Basketball continue in their partnership with Coaching for Literacy (CFL) to raise awareness about the issue of illiteracy in America and to provide support for young children struggling to read in Houston.

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The Cougars will host Coaching for Literacy’s Fight for Literacy Games initiative on January 6th when the Memphis Tigers visit Hofheinz Pavilion. The AAC contest will tip-off at 5 P.M. CST with coverage on ESPNews.

Fight for Literacy Games bring coaches, players, and fans together in a common cause: ensuring our children can read.

To raise awareness about the issues connected to illiteracy, the Houston coaching staff will wear Coaching for Literacy’s Green for Literacy awareness kit, a green lapel pin and wrist band.

Per the National Assessment of Educational Progress (NAEP), 71% of 4th graders in Texas are not proficient in reading. Houston Men’s Basketball is doing its part to help change the stat and encouraging fans to get involved in the cause.


Fans can support young students in Houston by pledging a donation for each assist recorded by the Cougars from January 6th - January 16th. To make a pledge today visit:

Coaching for Literacy guarantees that 100% of funds raised will benefit children who take part in the literacy programs in Houston.

Fans are also encouraged to sign up to volunteer with local literacy programs by visiting  


  • 64% of American fourth graders are not reading at grade-level. (National Assessment of Educational Progress)

  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)

  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Coaching for Literacy is partnering with more than 50 NCAA programs in this season’s Fight for Literacy Games initiative.

Since 2014, our partners have helped us conduct over 100 Fight for Literacy Games with more than 50 NCAA teams. Donors across the country have assisted us in funding 77 literacy projects which supported more than 10,000 kids and 500 volunteers in 23 communities nationwide.

The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

To get involved in the nationwide advocacy work of Coaching for Literacy please visit and follow Coaching for Literacy on Twitter @CoachingforLit

For more information on the Fight for Literacy Games initiative please visit and follow Fight for Literacy Games on Twitter @FightForLitGame.

For Immediate Contact:

● Coaching for Literacy - Annabella Sills - - 601-447-5679

Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.