Cougar Men’s Basketball to Hoop for Children Struggling with Literacy

Memphis, TN (2.7.2018) - Houston Men’s Basketball and Head Coach Kelvin Sampson enter the nationwide Fight for Literacy as they announce their partnership with Coaching for Literacy (CFL), a non profit dedicated to lowering America’s illiteracy rate.

Houston will host Coaching for Literacy’s Fight for Literacy Games initiative, which brings players, coaches, and fans together in common cause: ensuring America’s children can read.

Per the National Assessment of Educational Progress (NAEP), 69% of 4th graders in Texas are not proficient in reading. By hosting the Fight for Literacy Games initiative, Houston basketball is raising awareness for thousands of young students struggling with literacy.

Houston in action.PNG

Cougar Men’s Basketball will host a Fight for Literacy Game at the Hofheinz Pavilion on February 8th against the SMU Mustangs, who recently hosted their own Fight for Literacy Game. Tip-off is set for 8 p.m EST with televised coverage scheduled for ESPN2.

“The transition from 3rd to 4th grade is pivotal,” said Coach Sampson. “Until the end of third grade, children learn to read. After 3rd grade, they are expected to read to learn. When they fail at this, chances for life success greatly diminish. This Fight for Literacy Game is for those children failing at literacy. We are honored to fight for them.”


To raise awareness about the issues connected to illiteracy, Houston’s coaching staff will wear Coaching for Literacy’s Green for Literacy awareness kit, showcasing a green tie provided by Peter Millar as well as a green lapel pin and wrist band.

“We are making the color green a national symbol for literacy,” said Trey Carroll, director of marketing for Coaching for Literacy. “Few Americans are aware illiteracy is a problem in our country. Our bright green will grab your attention, and when it does, we want you to wonder ‘why green’. Hopefully, this ‘why’ leads to more Americans joining the Fight for Literacy.”


Houston fans can follow the lead of the Cougars in the Fight for Literacy by volunteering with a local literacy program or by following Coaching for Literacy on Twitter @CoachingforLit to stay connected with literacy efforts nationwide.

For more information on the Fight for Literacy Games initiative please visit and follow Fight for Literacy Games on Twitter @FightForLitGame.


  • 64% of American fourth graders are not reading at grade-level (National Assessment of Educational Progress)
  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)
  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Coaching for Literacy is partnering with more than 42 NCAA programs in this season’s Fight for Literacy Games initiative.

Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children.

The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

For Immediate Contact:

  • Coaching for Literacy - Trey Carroll - - 901.410.3633

Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.