Crimson Tide Basketball to Square Off Against Illiteracy This Saturday

Tuscaloosa, AL (2.23.2018) - Alabama Men’s Basketball and Head Coach Avery Johnson are set to continue their partnership with Coaching for Literacy (CFL) in the nationwide Fight for Literacy.

Alabama will host Coaching for Literacy’s Fight for Literacy Games initiative, which brings players, coaches, and fans together in a common cause: ensuring America’s children can read.

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Per the National Assessment of Educational Progress (NAEP), 71% of 4th graders in the state of Alabama are not proficient in reading. By taking part in Coaching for Literacy’s Fight for Literacy Games effort, the Crimson Tide is raising awareness for thousands of young students who are struggling to read at grade-level.

Alabama Men’s Basketball will host a Fight for Literacy Game at the Coleman Coliseum on Saturday, February 24th against the Arkansas Razorbacks. The game will tip-off at 5 p.m. CST with televised coverage on the SEC Network.

“An alarming number of our country’s young people are not reading at the level necessary to achieve success in life,” said Head Coach Avery Johnson, a member of the Coaching for Literacy Coaches Council. “Alabama Men’s Basketball is honored to stand up and support literacy efforts in our community and country. A win for children now is a win for our community’s future.”


To raise awareness about the issues connected to illiteracy, Alabama’s coaching staff will wear Coaching for Literacy’s Green for Literacy awareness kit, showcasing a green tie provided by Peter Millar as well as a green lapel pin and wrist band.

“Few Americans are aware of our nation’s high illiteracy rate,” said Trey Carroll, director of marketing for Coaching for Literacy. “If we ever expect this to change, we must utilize the unique power of sports. With the help of over 40 NCAA programs, we are making the color green the national symbol for literacy and helping thousands of fans become more aware about the importance of this issue nationwide.”


Crimson Tide fans can follow the lead of their team in the Fight for Literacy. To volunteer with participating literacy programs in Alabama, please register at  

To get involved in the nationwide advocacy work of Coaching for Literacy please visit and follow Coaching for Literacy on Twitter @CoachingforLit.

For more information on the Fight for Literacy Games initiative please visit and follow Fight for Literacy Games on Twitter @FightForLitGame.


  • 64% of American fourth graders are not reading at grade-level. (National Assessment of Educational Progress)

  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)

  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Coaching for Literacy is partnering with more than 40 NCAA programs in this season’s Fight for Literacy Games initiative.

Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children.

The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

For Immediate Contact:

  • Coaching for Literacy - Trey Carroll - - 901.410.3633

Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.