St. Bonaventure Basketball Continues the Fight for Literacy On and Off the Court

Memphis, TN (2.19.2018) - St. Bonaventure Men’s and Women’s Basketball teams, led by Head Coaches Mark Schmidt and Jesse Fleming, are set to continue their involvement in the Fight for Literacy by partnering with Coaching for Literacy (CFL).


Both teams will host CFL’s Fight for Literacy Games to raise awareness about the issue of illiteracy in America as well as help provide support for young children struggling to read in New York.

The Bonnies host the Fight for Literacy Games campaign this week with the Duquesne Dukes visiting the Reilly Center. Bonnies Men’s Basketball kicks off the effort on Wednesday, February 21st at 7:00 p.m. EST with broadcast scheduled on Facebook Live. Bonnies Women’s Basketball rounds out the initiative on Saturday, February 24th at 2 p.m. EST. 

Per the National Assessment of Educational Progress (NAEP), 64% of 4th graders in New York are not proficient in reading. St. Bonaventure Basketball hosts the Fight for Literacy Games to help change the stat.

“We know if children are not literate by the end of third grade their chances for sustained academic and life success diminish radically,” said Coach Schmidt. “St. Bonaventure is committed to using its platform to advocate for these young children struggling with literacy. We are honored to partner with Coaching for Literacy to positively impact the future of young people in our community.”


To raise awareness about the issues connected to illiteracy, St. Bonaventure’s coaching staffs will wear Coaching for Literacy’s Green for Literacy awareness kit, showcasing green lapel pins, wristbands, and Peter Millar ties and scarves.

“Most major causes have a champion in sports, except literacy,” said Trey Carroll, director of marketing for Coaching for Literacy. “We want to be that champion; we want to do for literacy what the pink ribbon has done for breast cancer. Coaches wearing green sparks the “why green” question. More Americans asking “why green” means more Americans joining the Fight for Literacy.” 


Fans can follow the lead of the Bonnies and support young students in New York by pledging a donation for each assist recorded by the St. Bonaventure Men’s Basketball team from February 21st to March 3rd. To make a pledge today visit:

Coaching for Literacy guarantees 100% of funds raised will go support children attending Allegany-Limestone Elementary and Washington West Elementary

To get involved in the nationwide advocacy work of Coaching for Literacy please visit and follow Coaching for Literacy on Twitter @CoachingforLit.

For more information on the Fight for Literacy Games initiative please visit and follow Fight for Literacy Games on Twitter @FightForLitGame.


  • 64% of American fourth graders are not reading at grade-level. (National Assessment of Educational Progress)
  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)
  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Coaching for Literacy is partnering with more than 40 NCAA programs in this season’s Fight for Literacy Games initiative.

Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children. 

The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

For Immediate Contact:

● Coaching for Literacy - Trey Carroll - - 601-720-3509

Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.