The Nationwide Fight for Literacy Wins Big With Stanford Men’s Basketball 

Stanford, CA (1.30.2018) - Stanford Men’s Basketball, Head Coach Jerod Haase, and Assistant Coach Adam Cohen continue their partnership with Coaching for Literacy (CFL) to promote literacy locally and nationwide.


The Cardinal will host Coaching for Literacy’s Fight for Literacy Games initiative, which brings players, coaches, and fans together in common cause: ensuring America’s children can read. 

Per the National Assessment of Educational Progress (NAEP), 72% of 4th graders in California are not proficient in reading. Stanford Men’s Basketball is joining with Coaching for Literacy to change this stat. 

Stanford will host a Fight for Literacy Game at the Maples Pavilion on February 1st against the Oregon State Beavers. The game will tip-off at 8:00 p.m. PT with televised coverage on FS1.

“When a child fails to read proficiently by the end of the third grade, the consequences can be staggering,” said Assistant Coach Adam Cohen, a member of the Coaching for Literacy Coaches Council. “We are honored to use our platform to help Fight for Literacy and to give more children a shot at success in life.”


To raise awareness about the issues connected to illiteracy, both coaching staffs will wear Coaching for Literacy’s Green for Literacy awareness kit, showcasing a green tie provided by Peter Millar as well as a green lapel pin and wrist band. 

“Many Americans believe illiteracy is a problem of the past” said Trey Carroll, director of marketing at Coaching for Literacy. “This is why our partnerships with coaching staffs across the country is crucial. Every time a staff wears green to promote literacy more Americans can realize the problem we are facing and get involved in the solution.”


Fans can follow the lead of the Cardinal and make a difference in the Fight for Literacy by volunteering with Reading Partners Silicon Valley, Coaching for Literacy’s local literacy program partner. If interested, please register at 

To get involved in the nationwide advocacy work of Coaching for Literacy please visit and follow Coaching for Literacy on Twitter @CoachingforLit.

For more information on the Fight for Literacy Games initiative please visit and follow Fight for Literacy Games on Twitter @FightForLitGame.


  • 64% of American fourth graders are not reading at grade-level. (National Assessment of Educational Progress)
  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)
  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Coaching for Literacy is partnering with more than 40 NCAA programs in this season’s Fight for Literacy Games initiative.

Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children. 

The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

For Immediate Contact:

  • Coaching for Literacy - Trey Carroll - - 901.410.3633

Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.