UNLV Men’s Basketball and The City of Las Vegas Team Up With Coaching for Literacy

Las Vegas, NV (1.30.2018) - Head Coach Marvin Menzies and UNLV Men’s Basketball are set to host a Fight for Literacy Game to promote literacy awareness nationwide and highlight the local work of the City of Las Vegas.


Coaching for Literacy’s (CFL) Fight for Literacy Games brings coaches, players, and fans together in a common cause: ensuring our children can read. 

The Runnin’ Rebels will take part in the Fight for Literacy Game initiative on January 31st, 2018 against the San Jose State Spartans in the Thomas & Mack Center. The game will tip-off at 8 p.m. PT and be televised by AT&T Sports Network. 

To raise awareness about the issues connected to illiteracy, UNLV’s coaching staff will wear Coaching for Literacy’s Green for Literacy awareness kit, showcasing a green tie produced by Peter Millar as well as a green lapel pin and wrist band. 

“If a child is not reading proficiently by the end of the 3rd grade, his or her chances for life success drop dramatically,” said Head Coach Marvin Menzies. “By using our platform and partnering with the City of Las Vegas as well as Coaching for Literacy, we believe we can help strengthen that foundation for children in Las Vegas.”


UNLV Men’s Basketball invites you to join with them, Coaching for Literacy, and the City of Las Vegas in the effort to make a more literate Las Vegas and America. 

Fans can get involved by using the hashtag #Fight4Literacy starting on 1.31 and ending on 2.10. Every time the hashtag is tweeted by a fan, a one dollar donation will made to literacy efforts in Las Vegas with a maximum gift of $10,000.

“71% of 4th graders in Nevada are not reading at the proficient level,” said Dr. Lisa Morris Hibbler, Director of the Department of Youth Development and Social Innovation. “For this to change, we need more citizens taking an active role in the Fight for literacy. This hashtag campaign is an easy way for many to join and make a practical difference in a young child’s life.”

Fans can also make a difference by volunteering with the City of Las Vegas, Coaching for Literacy’s local literacy partner. If interested, please register at coachingforliteracy.kindful.com/register/volunteer. 


  • 64% of American fourth graders are not reading at grade-level. (National Assessment of Educational Progress)
  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)
  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Coaching for Literacy is partnering with more than 40 NCAA programs in this season’s Fight for Literacy Games initiative.

Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children. 

The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

To get involved in the nationwide advocacy work of Coaching for Literacy please visit www.coachingforliteracy.org and follow Coaching for Literacy on Twitter @CoachingforLit.

For more information on the Fight for Literacy Games initiative please visit www.fightforliteracygames.org and follow Fight for Literacy Games on Twitter @FightForLitGame.

For Immediate Contact:

● Coaching for Literacy - Trey Carroll - trey@coachingforliteracy.org - 601-720-3509

Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.