Eastern Michigan Men’s Basketball Continues the Fight for Literacy

Ypsilanti, MI (1.29.2018) - Coach Rob Murphy and Eastern Michigan Men’s Basketball continue their partnership with Coaching for Literacy (CFL) to promote the Fight for Literacy in Ypsilanti and nationwide.


The Eagles will host Coaching for Literacy’s Fight for Literacy Games initiative, which brings coaches, players, and fans together in a common cause: ensuring our children can read.

Per the National Assessment of Educational Progress (NAEP), 71% of 4th graders in the state of Michigan are not reading at the proficient level. Eastern Michigan Basketball is joining with Coaching for Literacy to change this stat.

“When a child fails to read proficiently by the end of the third grade, statistically speaking, that child is likely to end up in jail or on welfare,” said Eastern Michigan Head Coach Rob Murphy. “Our program is hosting the Fight for Literacy Games effort to provide more children a shot at success in life through the power of literacy.”

The Eagles Men’s Basketball team is set to host their 2nd annual Fight for Literacy Game against the Western Michigan Broncos on January 30th in the Convocation Center. The game will tip-off at 7:30 p.m. EST with televised coverage on ESPN3.


To raise awareness about the issues connected to illiteracy, Eastern Michigan’s coaching staff will wear Coaching for Literacy’s Green for Literacy awareness kit showcasing a green tie provided by the lifestyle brand Peter Millar as well as a lapel pin and wristband.

Fans can pledge a donation for every assist the Eagles make over a four game period beginning January 30th and ending February 10th. 100% of all funds raised will remain in the Ypsilanti area to support local students struggling to read at grade-level. To make a pledge today visit: www.pledgeit.org/emumbb.

“Children struggling to read need extra help and motivation,” said Ryan Viner, Executive Director of Coaching for Literacy. “This partnership with Eastern Michigan Men’s Basketball will provide the resources and excitement needed to help children realize their full potential.”


  • 64% of American fourth graders are not reading at grade-level. (National Assessment of Educational Progress)

  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)

  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Coaching for Literacy is partnering with more than 40 NCAA programs in this season’s Fight for Literacy Games initiative.

Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children.

The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

To learn more about how you can make a difference for literacy efforts in your community visit www.coachingforliteracy.org and follow Coaching for Literacy on Twitter @CoachingforLit.

For more information on the Fight for Literacy Games initiative please visit www.fightforliteracygames.org and follow Fight for Literacy Games on Twitter @FightForLitGame.

For Immediate Contact:

  • Coaching for Literacy - Trey Carroll - trey@coachingforliteracy.org - 901.410.3633

Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.