Mustangs Basketball Continues Stride in the Fight for Literacy

Dallas, TX (1.28.2018) - Head Coach Tim Jankovich and the SMU men’s basketball team are set to continue their partnership with Coaching for Literacy (CFL) to raise awareness about the issue of illiteracy in America and to provide support for young children in Dallas.

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Coaching for Literacy’s (CFL) Fight for Literacy Games bring coaches, players, and fans together in a common cause: ensuring our children can read.

The Mustangs will host their 4th annual Fight for Literacy Game in memory of CFL supporter Thomas Vanderslice, the father of Angela Vanderslice, SMU Class of 2017. 

The game on January 28th against the ECU Pirates will tip-off in Moody Coliseum at 1 p.m. CST with televised coverage on the CBS Sports Network.

Per the National Assessment of Educational Progress (NAEP), 69% of 4th graders in Texas are not proficient in reading. SMU Men’s Basketball is doing its part to help change the stat and encouraging SMU fans to get involved in the cause.

“Literacy is a key indicator of life success,” said Head Coach Tim Jankovich. “By using our platform and partnering with Coaching for Literacy, we know we can give young students in Dallas a chance for a brighter future.”


To promote the Fight for Literacy, the SMU coaching staff will wear Coaching for Literacy’s Green for Literacy awareness apparel provided by Peter Millar. ECU’s staff will join the effort by wearing Coaching for Literacy’s lapel pins and wristbands.

SMU fans can support young students in Dallas by pledging a donation for each assist recorded by the Mustangs from January 28th to February 11th. To make a pledge today visit: 

Coaching for Literacy guarantees that 100% of all funds raised will benefit children who take part in the literacy programming of Readers 2 Leaders in Dallas. Fans can sign up to volunteer with Readers 2 Leaders by visiting  

“Reading at grade-level by the end of 3rd grade is one of the largest factors contributing to success in a person’s life”, said Norma Nelson, executive director of Readers 2 Leaders. “We are excited to partner with Coaching for Literacy and SMU Men’s Basketball to increase the reading levels of our young students.”


  • 64% of American fourth graders are not reading at grade-level (National Assessment of Educational Progress)
  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)
  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children. 

The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

“We are making the color green a national symbol for literacy,” said Trey Carroll, director of marketing for Coaching for Literacy. “When people see green on their favorite team’s coaching staff, we want them to ask ‘why’. Once fans become aware of the issues connected with illiteracy in their communities, they can become an active part of the solution. In order to truly move the needle on illiteracy in America, we need everyone to do their part in the Fight for Literacy.”

To learn more about how you can make a difference for literacy efforts in your community visit and follow Coaching for Literacy on Twitter @CoachingforLit.

For more information on the Fight for Literacy Games initiative please visit and follow Fight for Literacy Games on Twitter @FightForLitGame.

For Immediate Contact:

● Coaching for Literacy - Trey Carroll - - 601-720-3509

Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.