Bruin Basketball to Hoop for Literacy

Los Angeles, CA (1.24.2018) - UCLA Men’s Basketball and Head Coach Steve Alford continue their partnership with Coaching for Literacy as they prepare to host their third annual Fight for Literacy Games effort.

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Coaching for Literacy’s Fight for Literacy Games brings players, coaches, and fans together in a common cause: ensuring America’s children can read. 

Per the National Assessment of Educational Progress (NAEP), 72% of 4th graders in California are not proficient in reading. By participating in the Fight for Literacy Games initiative, the Bruins are raising awareness for thousands of young students who are struggling to read at grade-level.

UCLA Men’s Basketball will host a Fight for Literacy Game at the Pauley Pavilion on January 25th against the California Bears. The game will tip-off at 7:30 p.m. PT with televised coverage on FS1.

“If a child fails to read proficiently by the end of the third grade, statistics show that successful life outcomes become less likely,” said Ryan Viner, executive director of Coaching for Literacy. “We are thankful that Coach Alford and UCLA Men’s Basketball are promoting the importance of literacy in their community.”


To raise awareness about the issues connected to illiteracy, UCLA’s coaching staff will wear Coaching for Literacy’s signature Green for Literacy lapel pins and wrist bands. 

“In order to truly put a dent in our country’s illiteracy rate, we need more Americans aware of the issue,” said Trey Carroll, director of marketing for Coaching for Literacy. “Our Fight for Literacy Games and the signature Green for Literacy apparel ensure that the general public is informed of the problem and given the opportunity to be a part of the solution.”


UCLA fans can follow the lead of the Bruins in the Fight for Literacy by volunteering with Coaching for Literacy’s local literacy partner Reading is Fundamental of Southern California. Please register at  

To get involved in the nationwide advocacy work of Coaching for Literacy please visit and follow Coaching for Literacy on Twitter @CoachingforLit.

For more information on the Fight for Literacy Games initiative please visit and follow Fight for Literacy Games on Twitter @FightForLitGame.


  • 64% of American fourth graders are not reading at grade-level. (National Assessment of Educational Progress)
  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)
  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Coaching for Literacy is partnering with more than 40 NCAA programs in this season’s Fight for Literacy Games initiative.

Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children. 

The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

For Immediate Contact:

  • Coaching for Literacy - Trey Carroll - - 901.410.3633

Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.