Virginia Men’s Basketball Squares Off Against Illiteracy

Charlottesville, VA (1.23.2018) - Virginia Men’s Basketball, Head Coach Tony Bennett, and Associate Head Coach Ron Sanchez are set to continue their partnership with Coaching for Literacy (CFL) in the nationwide Fight for Literacy. 

UVA will host Coaching for Literacy’s Fight for Literacy Games initiative, which brings players, coaches, and fans together in common cause: ensuring America’s children can read. 


Per the National Assessment of Educational Progress (NAEP), 57% of 4th graders in Virginia are not proficient in reading. By hosting the Fight for Literacy Games effort, the Cavaliers are raising awareness for thousands of young students who are struggling to read at grade-level.

Virginia Men’s Basketball will host a Fight for Literacy Game at the John Paul Jones Arena on January 23rd against the Clemson Tigers. The game will tip-off at 7 p.m ET with televised coverage on the Regional Sports Network.

“In the transition from 3rd to 4th grade, children switch from learning to read to reading to learn,” said Virginia Associate Head Coach Ron Sanchez, a member of the Coaching for Literacy Coaches Council. “If children are not literate by this pivotal point, the chances for long term academic and life success greatly diminish. The Fight for Literacy is an effort we cannot afford to lose.”


UVA_Coach Sanchez.JPG

To raise awareness about the issues connected to illiteracy, both coaching staffs will wear Coaching for Literacy’s Green for Literacy awareness kit, showcasing a green tie provided by Peter Millar as well as a green lapel pin and wrist band. 

“We are making the color green a national symbol for literacy,” said Trey Carroll, director of marketing for Coaching for Literacy. “When people see green on their favorite team’s coaching staff, we want them to ask ‘why’. Once fans become aware of the issues connected with illiteracy in their communities, they can become an active part of the solution. In order to truly move the needle on illiteracy in America, we need everyone to do their part in the Fight for Literacy.”


UVA fans can follow the lead of the Cavaliers in the Fight for Literacy. To volunteer with participating literacy programs in Charlottesville please register at  

To get involved in the nationwide advocacy work of Coaching for Literacy please visit and follow Coaching for Literacy on Twitter @CoachingforLit.

For more information on the Fight for Literacy Games initiative please visit and follow Fight for Literacy Games on Twitter @FightForLitGame.


  • 64% of American fourth graders are not reading at grade-level (National Assessment of Educational Progress)
  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)
  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Coaching for Literacy is partnering with more than 40 NCAA programs in this season’s Fight for Literacy Games initiative.

Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children. 

The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

For Immediate Contact:

  • Coaching for Literacy - Trey Carroll - - 901.410.3633


Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.