East Tennessee State Men's Basketball Joins the Fight for Literacy


Memphis, TN (1.12.2017) - Head Coach Steve Forbes and ETSU Men’s Basketball continue their partnership with Coaching for Literacy (CFL) as they are set to host the Fight for Literacy Games initiative on January 13th.

Fight for Literacy Games bring coaches, players, and fans together in a common cause: ensuring our children can read.

Per the National Assessment of Educational Progress (NAEP), 67% of 4th graders in the state of Tennessee are not proficient in reading. The Buccaneers are doing their part to change that stat.

The Fight for Literacy Games effort with ETSU Men’s Basketball is set for the upcoming contest against the Keydets of Virginia Military Institute on Saturday, January 13th. Tip-off is scheduled for 4 p.m. at the Freedom Hall Civic Center.

To promote the Fight for Literacy, the ETSU coaching staff will wear Coaching for Literacy’s Green for Literacy awareness apparel provided by Peter Millar.


 “An alarming number of our country’s young people are not reading at the level necessary to achieve success in life,” said ETSU head coach, Steve Forbes, also a founding member of the Coaching for Literacy Coaches Council. “ETSU Men’s Basketball is honored to stand up and support literacy efforts in our community and country.”


Fans can support local literacy work by signing up to volunteer in Johnson City. To volunteer please visit www.coachingforliteracy.kindful.com/register/volunteer.

To make a difference in the nationwide effort to promote literacy please consider following Coaching for Literacy and their Fight for Literacy Games initiative on Twitter: @CoachingforLit @FightForLitGame.

“We want people to see the color green at sporting events and think ‘literacy advocacy’, the same way people see pink and think ‘breast cancer awareness’,” said Ryan Viner, Executive Director of Coaching for Literacy. “The more people we can make aware of the issues connected to illiteracy, the better chance we have to truly lower the illiteracy rate in our country.”


  • 64% of American fourth graders are not reading at grade-level (National Assessment of Educational Progress)

  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)

  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)


Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children.

The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

To learn more about how you can make a difference for literacy efforts in your community visit www.coachingforliteracy.org and follow Coaching for Literacy on Twitter @CoachingforLit.

For more information on the Fight for Literacy Games initiative please visit www.fightforliteracygames.org and follow Fight for Literacy Games on Twitter @FightForLitGame.

Coaching for Literacy

CFL empowers coaches, players, teams & fans to make a more literate America by participating in awareness efforts, volunteer work & fundraising activities.