Peter Millar and Coaching for Literacy team up in style for literacy efforts

Co-Branded Peter Millar and Coaching for Literacy logo. 

Co-Branded Peter Millar and Coaching for Literacy logo. 

Raleigh, NC (October 30, 2017) -Peter Millar  joins the nationwide Fight for Literacy by announcing a partnership with Coaching for Literacy (CFL). 

Currently, 64% of American 4th graders are reading below grade-level (Source: National Assessment of Educational Progress). Statistics show literacy is a crucial skill for life success, so Peter Millar is donating a percentage of every online sale in November to create brighter futures for kids nationwide through its partnership with Coaching for Literacy. 

“Peter Millar is committed to supporting the millions of young students nationwide struggling with illiteracy,” said Millie Graham, Chief Marketing Officer at Peter Millar. “This partnership with Coaching for Literacy gives us the opportunity to generate critical awareness about the issue of illiteracy while providing assistance to effective literacy programs throughout major cities in America.”

As a part of its November campaign, Peter Millar has pledged a minimum donation of $25,000. Funds raised will support the work of Coaching for Literacy and five local literacy program partners:

Readers2Leaders (Dallas, Texas) 
Book’em (Nashville, Tennessee)
PS328 (New York City, New York)
Book Harvest (Durham, North Carolina) 
Get Georgia Reading Campaign (Atlanta, Georgia)

These literacy programs provide crucial literacy support to children third grade and below in one of three ways: new books and materials, assisted reading programs, or summer intervention reading camps.

“In America, two thirds of students who cannot read proficiently by the end of the 4th grade are projected to end up on welfare or in jail,” said Melissa Spradlin, Executive Director of Book’em in Nashville, Tennessee. “When amazing companies like Peter Millar commit to help change these grim statistics, lives change. We are so incredibly grateful for Peter Millar’s involvement in the fight for literacy.”

Coaching for Literacy believes that literacy is a fundamental right of every child, yet millions of children struggle to read. CFL leverages the power of sports to raise awareness about the issue of illiteracy in America as well as generates financial support for effective literacy programs nationwide. 

YOU CAN GET INVOLVED IN THE FIGHT FOR LITERACY 

Coaching for Literacy and Peter Millar are encouraging everyone to support literacy in November by shopping www.petermillar.com. To demonstrate their commitment to literacy work, Peter Millar is offering promo codes that increase donations and provide special discounts for online purchases. To find these promo codes, follow Coaching for Literacy (@CoachingforLit) and Peter Millar (@petermillar) on Twitter. 

“The main objective of this campaign and partnership with Peter Millar is to increase awareness around the issues connected to illiteracy in America,” said Ryan Viner, the Executive Director of Coaching for Literacy. “We want to engage as many people as possible, and it’s why Peter Millar graciously agreed to offer complimentary shipping on all online orders via specific codes for each of our Literacy Ambassadors and NCAA partners.”

With the holiday season quickly approaching, Coaching for Literacy and Peter Millar hope to use fine clothing and the gift of generosity to give a child the lasting gift of literacy.

ABOUT PETER MILLAR

Founded in 2001, Peter Millar is one of today’s fastest growing and most sought after brands in the lifestyle apparel market. Peter Millar’s products range from their original signature cashmere sweater to a wide range of casual and formal wear. Currently, Peter Millar’s design headquarters is located in Raleigh, NC while the business operations center is stationed in Durham, NC. Peter Millar is a global company, distributing their clothing over four continents.

To learn more about Peter Millar and the products they offer, visit www.PeterMillar.com.

To learn more about Peter Millar and the products they offer, visit www.PeterMillar.com.

 

ABOUT COACHING FOR LITERACY 

Coaching for Literacy accomplishes their mission through their Fight for Literacy Games initiative which empower coaches, teams, players and fans to join together to increase child reading levels through awareness, volunteering, and fundraising efforts.

To date, CFL has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children. To learn more about Coaching for Literacy, visit www.coachingforliteracy.org. 

Contact: 
Coaching for Literacy - Trey Carroll - trey@coachingforliteracy.org - 601.720.3509
Peter Millar- Courtney Wilson- cwilson@petermillar.com- 919.695.4487