Volunteers Men’s Basketball To Volunteer With Coaching for Literacy in the Fight for Literacy.

Knoxville, TN (12.15.2017) - Coach Rick Barnes and The University of Tennessee men’s basketball team announce they will partner with Coaching for Literacy (CFL) by hosting a Fight for Literacy Game this season.

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A Coaching for Literacy Fight for Literacy Game brings coaches, players, and fans together in common cause: ensuring our children can read.

Currently, 64% of American 4th graders are not reading at grade-level (Annie E. Casey Foundation). Volunteer men’s basketball and coaching staff join with Coaching for Literacy to combat this statistics and fight for literacy nationwide.

“Our children are struggling to read,” said Tennessee head coach, Rick Barnes. “When this happens, statistics for success begin to stack against you. Our team and coaches are excited to do what we do best- play basketball- so that a young child can one day find success and do what he or she does best, whatever that may be.”

The Fight for Literacy: A Team Effort

A Coaching for Literacy Fight for Literacy Game provides everyone an opportunity to increase literacy within their community as well as nationwide.

To raise awareness about the issues connected to illiteracy, Tennessee's coaching staff will wear the Coaching for Literacy Green for Literacy awareness kit, showcasing a green tie produced by Peter Millar as well as a green lapel pin and wrist band. 

Fans can participate in the Fight for Literacy by volunteering at the local literacy program partnering with CFL and Tennessee men’s basketball: Thrive Lonsdale.  

“Illiteracy is one of the great social injustice of our time that very few know about,” said Clayton Wood, Executive Director of Thrive Lonsdale. “We are so thankful to partner with the University of Tennessee and Coaching for Literacy to not only shed light on the issues surrounding illiteracy, but to also increase the reading levels of our young kids.”   

The Volunteers are set to host their first Fight for Literacy Game against the Furman Paladins on December 20th, 2017 in the Thompson-Boling Arena. The game will tip-off at 9 p.m. with coverage televised by SEC Network.

About Coaching for Literacy

Coaching for Literacy is a nonprofit driven by their core belief that every person has the right to an opportunity for literacy. Coaching for Literacy uses the power of sports to raise awareness about the problems of illiteracy and generate financial support for literacy programs nationwide.

Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children.

About Fight for Literacy Games

To date, Coaching for Literacy has conducted 75 Fight for Literacy games with 37 NCAA partners. Every game focuses on three things: raising awareness, funds, and volunteers.

“A Fight for Literacy Game is the main initiative in combating American illiteracy,” said Trey Carroll, the Coaching for Literacy Director of Marketing. Every Fight for Literacy Game includes a six-step game plan, which incorporates everyone from coaches to fans to players.”

For more about Fight for Literacy Games and the six-step game plan, visit www.coachingforliteracy.org

For Immediate Contact:                                                                                 

Coaching for Literacy - Trey Carroll - trey@coachingforliteracy.org - 901.410.3633

The Nationwide Fight for Literacy Grows With Miami Men’s Basketball

Coral Gables, FL (11.25.2017) - Head Coach Jim Larrañaga and Miami Men’s Basketball are set to host their first Fight for Literacy Game, benefiting literacy efforts at Frances S. Tucker Elementary School.

Coaching for Literacy’s (CFL) Fight for Literacy Games brings coaches, players, and fans together in a common cause: ensuring our children can read.

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The Hurricanes will host their Fight for Literacy Game in the Watsco Center on November 25th, 2017 against the North Florida Ospreys. The game will tip-off at 4 P.M. ET and be televised on Regional Sports Network.

To promote the Fight for Literacy, the Canes coaching staff will wear Coaching for Literacy’s Green for Literacy awareness apparel provided by Peter Millar.

JOIN THE HURRICANES VIA THE ASSIST FOR LITERACY

Fans can support students at Frances S. Tucker Elementary by pledging a donation for each assist Miami makes over a four game stretch starting November 25th and ending December 5th. To make a pledge today visit:www.fightforliteracygames.org

 “Reading at grade level by 3rd grade is one of the largest factors contributing to success in a person’s life”, said Annette Degoti, principal of Frances S. Tucker Elementary School. “We are excited to partner with Coaching for Literacy and Miami basketball to increase the reading levels of our young children.”

IMPORTANCE OF LITERACY

  • 64% of American fourth graders are not reading at grade-level (National Assessment of Educational Progress)
  • 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)
  • Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)

ABOUT COACHING FOR LITERACY

Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children. The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

Coaching for Literacy is fueled by our belief that every individual deserves the opportunity to become literate,” said Trey Carroll, Coaching for Literacy’s director of marketing. “This partnership with Miami Men’s Basketball will help ensure more young children gain that opportunity.”

To learn more about how you can make a difference for literacy efforts in your community visit www.coachingforliteracy.org.

 For Immediate Contact:

  • Coaching for Literacy - Trey Carroll - trey@coachingforliteracy.org - 601-720-3509
  • Miami Athletics - Carter Toole - jct108@miami.edu - 305-284-3245

Miami Women’s Basketball partner with Coaching for Literacy

Coral Gables, FL (11.20.2017) - Head Coach Katie Meier and the Miami Women's Basketball team host a Fight for Literacy Game to support literacy efforts at George Washington Carver Elementary in Coral Gables.

Coaching for Literacy’s (CFL) Fight for Literacy Games brings coaches, players and fans together in a common cause: ensuring our children can read. 

Miami Women’s Basketball will host a Fight for Literacy Game at the Watsco Center on November 21st against the New Orleans Privateers. The game will tip-off at 11 A.M. ET with television coverage on the ACC Network Extra.

To promote the Fight for Literacy, the Miami coaching staff will wear Coaching for Literacy’s Green for Literacy awareness apparel provided by Peter Millar.

“It is exciting to use the power of basketball as a platform to raise awareness about the issue of illiteracy in our community,” said Head Coach Katie Meier. “We know this effort will have a powerful impact on students at George Washington Carver Elementary.” 

JOIN THE LADY HURRICANES VIA THE ASSIST FOR LITERACY

Fans can support students at George Washington Carver Elementary by pledging a donation for each assist the Hurricanes make over a four game stretch starting November 21st and ending November 30th. To make a pledge today visit: www.fightforliteracygames.org.

“It is essential that we do all we can to support literacy in our community,” said Patricia Fairclough, principal of George Washington Carver Elementary. “We are very thankful for the work Coaching for Literacy and Miami basketball are doing to better our students and their ability to read.”

IMPORTANCE OF LITERACY

● 64% of American fourth graders are not reading at grade-level (National Assessment of Educational Progress)

● 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, U.S. Department of Education)

● Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, U.S. Department of Labor)

ABOUT COACHING FOR LITERACY

Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children. The mission of Coaching for Literacy is to use the power of sports to raise awareness about the problem of illiteracy and generate financial support for literacy programs nationwide.

We are grateful for the support of Miami Athletics in our Fight for Literacy Game initiative,” said Ryan Viner, executive director of Coaching for Literacy. “We are confident children at George Washington Carver Elementary will have brighter futures thanks to the support of Miami Women’s Basketball.”

To learn more about how you can make a difference for literacy efforts in your community visit www.coachingforliteracy.org.

For Immediate Contact:

● Coaching for Literacy - Trey Carroll - trey@coachingforliteracy.org - 901.410.3633

Peter Millar and Coaching for Literacy team up in style for literacy efforts

Co-Branded Peter Millar and Coaching for Literacy logo. 

Co-Branded Peter Millar and Coaching for Literacy logo. 

Raleigh, NC (October 30, 2017) -Peter Millar  joins the nationwide Fight for Literacy by announcing a partnership with Coaching for Literacy (CFL). 

Currently, 64% of American 4th graders are reading below grade-level (Source: National Assessment of Educational Progress). Statistics show literacy is a crucial skill for life success, so Peter Millar is donating a percentage of every online sale in November to create brighter futures for kids nationwide through its partnership with Coaching for Literacy. 

“Peter Millar is committed to supporting the millions of young students nationwide struggling with illiteracy,” said Millie Graham, Chief Marketing Officer at Peter Millar. “This partnership with Coaching for Literacy gives us the opportunity to generate critical awareness about the issue of illiteracy while providing assistance to effective literacy programs throughout major cities in America.”

As a part of its November campaign, Peter Millar has pledged a minimum donation of $25,000. Funds raised will support the work of Coaching for Literacy and five local literacy program partners:

Readers2Leaders (Dallas, Texas) 
Book’em (Nashville, Tennessee)
PS328 (New York City, New York)
Book Harvest (Durham, North Carolina) 
Get Georgia Reading Campaign (Atlanta, Georgia)

These literacy programs provide crucial literacy support to children third grade and below in one of three ways: new books and materials, assisted reading programs, or summer intervention reading camps.

“In America, two thirds of students who cannot read proficiently by the end of the 4th grade are projected to end up on welfare or in jail,” said Melissa Spradlin, Executive Director of Book’em in Nashville, Tennessee. “When amazing companies like Peter Millar commit to help change these grim statistics, lives change. We are so incredibly grateful for Peter Millar’s involvement in the fight for literacy.”

Coaching for Literacy believes that literacy is a fundamental right of every child, yet millions of children struggle to read. CFL leverages the power of sports to raise awareness about the issue of illiteracy in America as well as generates financial support for effective literacy programs nationwide. 

YOU CAN GET INVOLVED IN THE FIGHT FOR LITERACY 

Coaching for Literacy and Peter Millar are encouraging everyone to support literacy in November by shopping www.petermillar.com. To demonstrate their commitment to literacy work, Peter Millar is offering promo codes that increase donations and provide special discounts for online purchases. To find these promo codes, follow Coaching for Literacy (@CoachingforLit) and Peter Millar (@petermillar) on Twitter. 

“The main objective of this campaign and partnership with Peter Millar is to increase awareness around the issues connected to illiteracy in America,” said Ryan Viner, the Executive Director of Coaching for Literacy. “We want to engage as many people as possible, and it’s why Peter Millar graciously agreed to offer complimentary shipping on all online orders via specific codes for each of our Literacy Ambassadors and NCAA partners.”

With the holiday season quickly approaching, Coaching for Literacy and Peter Millar hope to use fine clothing and the gift of generosity to give a child the lasting gift of literacy.

ABOUT PETER MILLAR

Founded in 2001, Peter Millar is one of today’s fastest growing and most sought after brands in the lifestyle apparel market. Peter Millar’s products range from their original signature cashmere sweater to a wide range of casual and formal wear. Currently, Peter Millar’s design headquarters is located in Raleigh, NC while the business operations center is stationed in Durham, NC. Peter Millar is a global company, distributing their clothing over four continents.

To learn more about Peter Millar and the products they offer, visit www.PeterMillar.com.

To learn more about Peter Millar and the products they offer, visit www.PeterMillar.com.

 

ABOUT COACHING FOR LITERACY 

Coaching for Literacy accomplishes their mission through their Fight for Literacy Games initiative which empower coaches, teams, players and fans to join together to increase child reading levels through awareness, volunteering, and fundraising efforts.

To date, CFL has funded over 50 literacy projects across 20 communities in 11 states directly impacting 8,000 children. To learn more about Coaching for Literacy, visit www.coachingforliteracy.org. 

Contact: 
Coaching for Literacy - Trey Carroll - trey@coachingforliteracy.org - 601.720.3509
Peter Millar- Courtney Wilson- cwilson@petermillar.com- 919.695.4487