The #Fight4Literacy Initiative

Coaching for Literacy’s #Fight4Literacy initiative gives sports teams, athletes, businesses and people like you the opportunity to promote childhood reading in communities nationwide through awareness and fundraising efforts. 100% of funds raised stay local and go straight to support effective literacy programming.

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#Fight4Literacy Games

Sports teams and athletes wear the color green to promote childhood reading. 100% of fan donations to support effective literacy programs helping young students become better readers.


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Wear #Green4Literacy

Green means you're going all out to help America's young people win. Wear it and support the cause. All proceeds go to fund literacy programs.


Literacy Is A Fundamental Right

The ability to read is the very basis of development for every child. Today, 64% of American 4th graders are not reading at grade-level. Together we can change the stat.

So far, we've conducted 100+ Fight for Literacy Games with 50+ NCAA partners, helped by 25+ local organizations in 20+ communities across 16 states, funding 75+ literacy projects on behalf of 10,000 children. This is just the opening tip-off.


Our Partners, Our All Star Team

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We work with companies and brands nationwide to develop sponsorship and fundraising campaigns to power our cause.

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We invite NCAA teams, athletes, coaching staff and fans to host games that raise awareness, raise funds and volunteer effort for our cause.

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We help organizations in our communities with proven track record of raising student reading levels to achieve measurable results for our cause.

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Why Literacy?

Alarming. Pervasive. And all too real. The epidemic of illiteracy that faces our country’s most vulnerable children has long-lasting effects. But so does changing the statistics to help them succeed.





Follow our progress on Instagram, and join the fight.