MEMPHIS, Tennessee (May 25, 2017) – Today four out of five 4th graders from low-income families in the U.S. cannot read at grade-level. Coaching for Literacy (CFL) partnered with Johns Hopkins Women’s Lacrosse and head coach Janine Tucker to address this critical issue with Reading Partners Baltimore.

THE IMPACT

The Fight for Literacy with the Johns Hopkins Blue Jays was CFL’s first lacrosse partnership and the first opportunity for fans to pledge a donation for each assist made by the Blue Jays. Funds pledged by the general public during the entire month of April supported Reading Partners Baltimore.

Reading Partners Baltimore works to ensure students can read at grade-level by fourth grade. The program engages community volunteers to provide one-on-one reading tutoring to kids who have fallen behind. Students who were once struggling with literacy skills become confident readers, excited about learning. 

“Partnering with Coaching for Literacy and Johns Hopkins Women’s Lacrosse presented us with a unique opportunity to grow our audience and further raise awareness of the needs of our community and our city’s emerging readers,” said Amanda Fisher, Director of External Relations for Reading Partners Baltimore. “The funds raised through this campaign will help provide books and other supplies needed to support our one-on-one tutoring program.”

GREEN FOR LITERACY

During the Fight for Literacy game on April 11th, Coach Tucker and the Johns Hopkins coaching staff wore Coaching for Literacy’s green literacy awareness wristbands and lapel pins, as well as knit polos from CFL partner Peter Millar. The players wore green socks to raise awareness about the importance of literacy.

"We were thrilled to partner with Coaching for Literacy to support Reading Partners of Baltimore,” said Coach Tucker. “The ability to read opens so many doors for children and adults and we were happy to play a small part in the Fight for Literacy. We are dedicated to this cause and hope to make this an annual event!"

COACHING FOR LITERACY OVERVIEW

Thanks to the support of sports teams and generous donors, Coaching for Literacy has funded over 50 literacy projects across 20 communities in 11 states. CFL’s efforts have directly benefitted over 8,000 children across the U.S.

"Our goal is to raise literacy awareness utilizing the influential voice of each and every sports team," said Ryan Viner, executive director of Coaching for Literacy. "We were honored to partner with Johns Hopkins and Coach Tucker to bring attention to the issue and financial support to Reading Partners Baltimore."

To learn more about how you can make a difference for literacy efforts in your community, visit www.coachingforliteracy.org and follow Coaching for Literacy on Twitter @coachingforlit.

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